Insights & Updates
How I Use AI in My Business (And Why It Hasn’t Replaced Me)
Over the past few years, there has been a lot of discussion - and understandably, some concern -...
Creative Intelligence: Why the Person Behind the Tool Still Matters
We're living at a time when creating has never been easier. Ideas that once took hours, days or...
My First Digital Revolution Wasn’t AI
I can still remember the moment I realised technology was about to completely change the way we...
How I Use AI in My Business (And Why It Hasn’t Replaced Me)
Over the past few years, there has been a lot of discussion - and understandably, some concern - about the impact artificial intelligence will have on creative industries.And this conversation isn’t just happening in creative industries. Many small business owners are...
Creative Intelligence: Why the Person Behind the Tool Still Matters
We're living at a time when creating has never been easier. Ideas that once took hours, days or weeks to develop can now be generated in seconds. We have access to tools that can help us write, design, research, plan and explore possibilities faster than ever before....
My First Digital Revolution Wasn’t AI
I can still remember the moment I realised technology was about to completely change the way we communicate. It wasn’t when I first used AI. It wasn’t even recently. It was more than 25 years ago, sitting in an old historic building near Liverpool Street in London,...
SEO for AI Agents: What Small Businesses Need to Know in 2025
Search is changing. Until now, when we wanted to find a product or service, we just typed something into Google. We got a list of results, clicked on one, and took it from there. That’s how traditional search worked, and it’s what SEO (search engine optimisation) was...
Creating a small business website in 2025
Most people check a business online before they ever make a call or walk through the door. Your website is usually where that first impression happens. I’ve worked with many small businesses in Donegal and across Ireland, and one thing is always true - a good website...
10 things to consider when launching a new website
You have a new business website, you've worked with your website developer for months to perfect it. But you're not seeing huge increases in sales and you haven't been inundated with enquiries.So what's the problem?The answer is that having a website online is only...
What are the standard yearly costs to run a website?
The yearly costs for running a website can vary widely depending on factors such as the size and complexity of the site, the amount of traffic it receives, and the specific services and technologies used. Here are some common expenses to consider: Domain Name...
How to identify the Unique Selling Proposition (USP) of your business
Finding your Unique Selling Proposition (USP) is like discovering the secret sauce that makes your business stand out.In order to achieve successful design projects the more you can drill down into the nitty gritty of your business beforehand the better. It's...
Easy ways to direct traffic to your website
When your site first goes online it will start to filter through the internet. Search engines will crawl the site, looking for content and keywords so that they can establish what sort of website it is. If your website is properly optimised then you might get a...