Marketing Planning & Strategy
Good marketing starts with understanding.
Who your customers are. Where they spend their time. What makes them take notice.
I help small and medium businesses put structure around that.
Together we build a marketing plan that fits your goals and your resources – practical, simple, and focused on results.
Understanding Your Business
Before I plan anything, I need to understand how your business actually works. What you offer, who you’re trying to reach, and what’s been tried so far.
We’ll look at your current marketing, what’s doing well, and where things might be falling short. I’ll research your competitors and your online presence, then outline what needs to change and why.
You’ll get a clear picture of where you stand and a plan that’s easy to follow. No filler. No jargon. Just straightforward steps that move your marketing forward.
What’s Included
Your marketing plan can cover both online and offline channels, depending on what makes sense for your goals and budget.
This can include:
- Social media strategy and scheduling
- Email marketing
- SEO and website performance
- Paid digital advertising
- Blog and content planning
- Brand and message development
- Print campaigns and events
I can also manage parts of the plan for you, bringing in trusted partners for areas like copywriting, photography, or video.
Everything connects back to one goal – helping your business attract and keep the right customers.
Who It’s For
This service works well for a wide range of businesses. It’s often the next step for a small business that’s grown quickly and needs a clear direction for its marketing.
It also suits start-ups getting ready to launch a new product or service, and companies that feel their marketing has stalled and want to refocus.
I’ve worked with non-profits and community groups too, helping them reach more people and strengthen their message.
In many cases, clients come to me because they don’t have a full in-house marketing team. They want structure, support, and a plan that actually gets used – not one that ends up in a folder.
Building a Marketing Plan That Delivers
If you’d like to go through that process, just get in touch and we’ll start from there.