When you approach a brand designer or a website developer you need to give them as much information as possible to ensure that the results of your design project hit the mark. To do this you need a creative brief.

Constructing a creative brief for a small business is like setting the stage for a great performance. You want everyone involved to be on the same page and working towards a common goal.

Here’s a simple guide to help you draft a creative brief:


Start with a brief overview of your business, its mission, and its target audience. Keep it concise but informative.


Clearly outline the goals and objectives of your project. What do you want to achieve? Increased brand awareness, more sales, or something else?


Provide some background information about your business, its history, and any relevant market trends or competitor insights.

Target Audience:

Define your target audience. Who are you trying to reach with this creative project? Understanding your audience is crucial for effective communication.

Key Message:

What message do you want to convey? Summarise the core idea or theme that should be reflected in the creative work.

Tone and Style:

Describe the desired tone and style. Whether it’s formal, casual, humorous, or professional, setting the right tone is essential for connecting with your audience.

Budget and Timeline:

Clearly state the budget constraints and the timeline for your project. This will help manage expectations and ensure realistic deliverables.


List the specific deliverables you expect. This could include a logo design, social media graphics, a website revamp, etc.

Brand Guidelines:

If applicable, provide any existing brand guidelines or elements that must be incorporated into the creative work.


Share any inspirational examples or references that align with the vision for the project. This gives the creative team a visual reference to work from.

Review and Approval Process:

Clearly outline the steps for review and approval. Who needs to approve the work, and what is the process for feedback and revisions?

Contact Information:

Include contact information for the key stakeholders involved in the project. This ensures easy communication throughout the creative process.

Remember, a good creative brief sets the foundation for a successful project. It aligns everyone involved and provides a roadmap for creativity to flourish.